July 15, 2009

Personal Branding & Google

We know that there are warring schools of thought on the use of social media. One person will tell you not to use it at all. The next says it is a great way to have your personality shine through. In LCS, we are part of the middle path: use it wisely and warily, but make sure it is constantly updated, consistent in message, and honest. Hide or remove things that would embarrass the most conservative, shy person you can imagine. Don't let your friends be able to tag you in pictures.

And now, make sure your Google profile is updated! It seems that the vast majority (though by no means all) of you use gmail as your primary email so make sure your Google profile is updated, and in sync with your LinkedIn, Facebook, Twitter, etc. profiles. This is one more place for you to strengthen your personal brand.